Panama Vs England
- Thread starter bester
- Start date
I actually thing ITV missed a massive commercial opportunity. The powers that be at ITV should be lined up and shot
I know that might sound surprising coming from me, but that's what I'd be saying as a shareholder
I would've thought it's up to ITV whether they have advert breaks or not
Maybe not... I dunno how that works TBH
RefIADad
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Can we please stop saying “the Yanks” did this? It was a FIFA decision, and I can assure you American football/soccer fans hate the breaks as much as everyone else.
Sure, if it’s 32-35 C have them. But until this week (and obviously in domes), they aren’t necessary.
It was a FIFA decision, but do you really don't think they were leaned on by someone? From what understand FIFA aren't making any money out of the breaks, but some companies certainly will be which makes me suggest an element of lobbying went on.
The problem is with them being 3 minutes, which makes them as much as a coaching break as a hydration break. If they were just truly to allow players to take on fluids they could just use them in games where it was very hot, but as they are being used for coaching there is no way they could only use them in certain games, especially not in the group stages.
There are two issues
1) Clearly the hydration breaks were brought in to allow for commercial breaks on US TV
2) More importantly, just like they did with VAR, FIFA lied to us about their intention and motivation. I think if FIFA didn't treat us like idiots, we might be more accepting of their initiatives
1) Clearly the hydration breaks were brought in to allow for commercial breaks on US TV
2) More importantly, just like they did with VAR, FIFA lied to us about their intention and motivation. I think if FIFA didn't treat us like idiots, we might be more accepting of their initiatives
Isn't just the US, I was on holiday last week so watched most of the games on BeIN Sports and they broke to adverts. I'm actually amazed ITV haven't, some advertising executive has probably already received his P45.
ITV got their fingers burned by throwing to a commercial during a break in play for the 6 Nations earlier this year. They didn't want to get tarnished by throwing to an advert during the World Cup.
They decided to use the hydration break to promote their competition to win 75k and two tickets to the final. Generally speaking, these types of competitions that you see on various commercial programmes generate far, far more revenue than the cost of the prizes. It's a big money earner for the likes of ITV, Global etc.
one
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This is fast becoming my favourite post of the WC2026 forum for me, especially point 2.
socal lurker
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Point 1 ignores what happened in the U.S. with video rights for this cup. Fox got the video rights for this cup as a result of a brochure of the contract in the last cup when FIFA moved the schedule after the contract with Fox was signed. The new schedule was much less favorable to Fox because of other sports. Rather than renegotiate the price, FIFA sold Fox the rights to this cup. They later realize that Fox grossly underpaid for the rights for this cup and tried to renege on the contract, but were unable to and were unable to convince Fox to renegotiate, as Fox had a great deal for Fox. So the assumption that Fox gift Fox commercial time they hadn’t negotiated doesn’t make sense. It’s a great narrative to blame the Americans for everything bad about the game, but there just isn’t any logic here. (And I hate no love for Fox and loathe the necessary breaks.)
Archer
🟨 C1 (BE)
Well, if you insist!
Well, that's all too complicated for me, so I'll crack on blaming America out of ignorance. Much easier that way
Tbf, having read the majority of that post, the bit you quoted is one of the only bits that makes any sense
