I actually thing ITV missed a massive commercial opportunity. The powers that be at ITV should be lined up and shotWe've criticised the yanks for advertising breaks, ITV are using the hydration break to advertise their competition.
I would've thought it's up to ITV whether they have advert breaks or not@Big Cat Fox set to rake in $250 million for hydration break adverts.
They 'only' paid just under $500 million for the rights.
FIFA will have seen that and will be negotiating a cut next time.
Can we please stop saying “the Yanks” did this? It was a FIFA decision, and I can assure you American football/soccer fans hate the breaks as much as everyone else.We've criticised the yanks for advertising breaks, ITV are using the hydration break to advertise their competition.
It was a FIFA decision, but do you really don't think they were leaned on by someone? From what understand FIFA aren't making any money out of the breaks, but some companies certainly will be which makes me suggest an element of lobbying went on.Can we please stop saying “the Yanks” did this? It was a FIFA decision, and I can assure you American football/soccer fans hate the breaks as much as everyone else.
Sure, if it’s 32-35 C have them. But until this week (and obviously in domes), they aren’t necessary.