Wog is about as bad as it gets, as bad as the N word imo
Agreeing with
@one , the use of the N word between black comrades is quite normal, even respectful
Problem with all of this insulting business, is I have a very high threshold before I consider myself 'insulted'
I'll bite.
I have an absolutely bile mind and grew up with a very dirty mouth. I lived in pubs. Everyone and anyone was a target. My old man was remarkable for having friends and punters of all persuasions and gleefully insulting them all, horribly, with extreme prejudice! And I was generally horrible to be about because all I did was insult.
That's not the football field though. The pub is not the football field. Some family's dinner table, a newspaper, website, the playground... they are not the football field.
When we wear the badge and strap on the whistle we have a very clear responsibility to set the highest standards when it comes to defending minorities (or the challenged) e.g. from insults and abusive language, whether they are present or not.
Yes, context. And it's impossible not to take into account your own personal experiences in making decisions*. But, thin ice with some of this!
(*Wog: I was with an old friend last night who once got cautioned for trying to forcibly remove a pair of giant metal Golliwogs from a shop window display. To him, it was a clear symbol of institutional/endemic racism. This was in 96, five years before they were taken off the jam jars. I had a collection of the little figures as a kid. But in my twenties I understood how massively offensive they were. Ignorance is not an excuse. I'd go absolutely mental if I heard wog or coon on a football field.
Bonus: I was quite inspired to see the rainbow laces campaign in the UK. I've got some in the post. A bit late but was not on the radar. And fairy is a red card people. It's indefensible.
Double bonus: If you are interested in swearing, I highly recommend the book Filthy English about the rich history of swearing in English language dialects. It's hilarious and informative.)