At the risk of giving away too much info, while I was at secondary school there was a rumour going around that deep heating your bits was quite pleasant! Needless to say pretty much everyone tried it at some point, and once you had of course you done your upmost to convince your closest friends it was brilliant. Rather than the crippling pain it actually was!
Also someone I worked with had a a owner in winter and was really cold when hen or out so decided to put a whole tube of deep heat over himself. Said it felt awful so got back in the shower to wash it off. At which point awful became like torture as its near on impossible to wash off and just spread to everywhere on him!