ive just been on their website and read through the spiel.... and apparently the inspiration for it came from the founder having watched an action packed game, and seeing the ref spend a lot of time recording match details ... hang on i'll copy/paste it in so as not to misquote,
The referee was spending so much time recording match events on his notepad that it became increasingly frustrating as the extended stoppages began to impact the flow of the game. This in when he thought “there must be a better way!”. Drawing on his experience as a former referee, player, coach and administrator, Simon was able to clearly define the problem and begin working towards a solution.
i thought that we were meant to use breaks in play like that strategically at times to aid match control, and sometimes making the whole process a little longer is not a bad thing
sorry that doesnt answer your question, as it may be a great product, but thought it worthy of observation that was all