Shame the money doest all go back to the poppy appeal. I think it's a trick that is missed by the RBL. Admittedly I have a kit with one one, but if it aint a RBL poppy, any monies they state are given are less than they would be getting direct (still better than none thought i suppose).
I asy this from epereience of being with a company that has given "profits", when what they do is increse their operating costs - same as not for profit organisations.....