It’s just not complicated. It’s exactly what it used to be.
This. We're just going back to the way it always was (at least, since 1873, so for as long as anyone who is alive today can remember) up until 1997. I can't believe how complicated some people are trying to make this - or that they think it's complicated at all.
You toss a coin. Based on who wins, one team kicks off, the other chooses ends. That's it. I surely can't be the only one that remembers how this works, and how utterly, utterly simple it is.
For instance, the team that wins the toss isn't getting to tell the other team anything (or at least, only in a non-verbal and round-about kind of way). They just get to choose what
they want to do. That's the way to conceptualise it and it's how you present it. Whichever captain wins the toss, you say to them, "What do you want, kick-off or choice of ends?" They tell you, the other team gets whichever option they don't choose.
I must have done the coin toss this way hundreds and hundreds of times in my life. It was never anything other than exceptionally straightforward, both for me and the teams. Nobody ever got confused, nobody ever had a problem understanding how it worked. Maybe it's me being somehow obtuse but I just don't see the problem.