Sadly which former referee out there that has done media has actually enhanced the reputation of referees?
Probably only Howard Webb I can think of who seems to be able to handle the media but even he gets mocked(wrongly in my view) since he became the head of the PGMOL.
Issue is, referees can't win, if they are seen as too defensive and defending the refs all the time(Dermot Gallagher) then they get criticized, if they come across as arrogant and full of themselves like Halsey and Clattenburg then it goes too far the other way.
On a side note, I don't mind Clattenburg in the ref analyst role, I think he does a fair job, it's something I thought Mike Dean would do quite well at but sadly not to be.